Information is everywhere, Insight is priceless
About Richard Murff
Richard Murff is a geopolitical and markets analyst. His feet on the ground experience includes delivering humanitarian, NGO and geopolitical insights across Latin America, Iraq, Ukraine, Libya to name the more violent places. We're only half joking about that stiff drink.
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Before gallivanting across hell's half acre, Murff spent his early career in advertising and marketing. After several years in the financial sector specializing in capital markets and collateralized securities, the economy blew-up. His experience and clients have spanned investment banking, international entrepreneurial programs, airlines and tech.
Murff founded the 4717 to deliver accessible insights, counter-intuitive thinking in a witty style on markets to deliver to pull a clear picture out the data. If you find a line you like, feel free to steal it. He consults on geopolitics and finance and has ghostwritten memoirs, business books and regional histories.
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Pothole of the Gods:
On Holy War, Fake News & Other Ill-Advised Ideas
Updated & Revised
An ill-advised, but hilarious ramble through the histories and modern streets of Iraq, Istanbul and Benghazi. Attached to a marauding humanitarian medical mission, Murff unravels a dismal record of foreign policy misadventures from Cyrus the Great, the epic clash of Persia and Greece, the glory that was Rome, the Crusades, America's New World Order, to Iran's attempts to trigger an apocalypse sometime next year.
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Revised and updated for the new paperback editions.
Coming Soon
World War III Has Started
... Dress Accordingly
​From a hospital in Kharkov, Richard Murff saw first-hand the strange divide in Ukraine as Russia expanded its mission to bend Europe to its will. The great power competitors are now on the move, with the “axis of chaos” tearing at the post-World War II order. Murff uses his trademark wit and style to put the global crisis into context, how we got here, where this train wreck is going.
