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INSIGHT TO TEAR THINGS UP

In-depth research, content and crucial insights that focus on dynamics over statistics to deliver solid messaging to clients worldwide.

 

Convert data into stories on trends, tactics and operations to elevate impact. Optimize team and personal dynamics with our executive ghostwriting and tactical intelligence.

 

Scale your Messaging. Scale your Market.

“A good deal of corporate planning ... is like a ritual rain dance. It has no effect on the weather that follows, but those who engage in it think it does... Moreover, much of the advice related to corporate planning is directed at improving the dancing, not the weather.”

Henry Mintzberg

The Rise and Fall of Strategic Planning

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Tell the Innovation Curve
from the Innovation Shock
  • Leadership Messaging

  • Strategy & Execution

  • Thinking through Chaos

4717 Shots:

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4717 Insights:

For a deeper dive, wider context and greater understanding on markets and the human psychology that makes them tick, we offer both clever answers and compelling questions.  

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Information and Meaning are not the same thing. Ignore that, and your audience will ignore you.

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A trillion dollar answer in search of a trillion dollar question.

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A comedian walks into a war... and other horrible jokes in Ukraine. 

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We've discontinued our 4717 Flight newsletter for the time being. Head over to The Murff Papers former lateral insights on strategy, messaging and clearer thinking through chaos and noise. 

Being Predictable Makes You Weak

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